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Streams Introduction

Welcome to Streams - the core feature that brings your content to life with dynamic, scroll-friendly experiences.

What are Streams?​

Streams are curated collections of content arranged in pages, designed to put your content in context for maximum relevance and engagement. Think of them as interactive storytelling tools that guide your audience through a purposeful content journey.

Screenshot of the Streams Examples

Key Features​

Curated Collections​

Each Stream is a carefully organized collection of content where every piece serves a purpose in telling your story.

Mobile-First Design​

Built for the mobile-first era with smooth scrolling and touch-friendly interactions that feel natural on any device.

Context-Driven​

Content is structured by category, use case, or theme to ensure relevance and maintain audience engagement.

Embed Anywhere​

Integrate Streams seamlessly into your website, app, or any digital platform with simple embed codes.

How Streams Work​

Streams replace the traditional "Chapters" concept with a more flexible approach:

  1. Create your Stream - Organize content into logical sections
  2. Arrange in pages - Each page can contain multiple components
  3. Add context - Structure by theme, campaign, or audience segment
  4. Deploy everywhere - Embed on websites, share directly, or integrate into apps

Content Types in Streams​

Streams can include various content types:

  • Short Videos - High-priority vertical video format
  • Images/Banners - Display images from partners (Retail Media) or your own advertisements or banners
  • Products - Integrated e-commerce items

Why Use Streams?​

For Marketers​

  • Increased Engagement - Interactive scrolling keeps audiences engaged longer
  • Better Conversion - Context-aware placement drives action
  • Campaign Flexibility - Easy to create themed collections for specific campaigns

For Content Creators​

  • Story Control - Guide your audience through intentional content journeys
  • Multi-Format - Combine different content types in one cohesive experience
  • Reusability - Create once, embed everywhere

For Businesses​

  • Brand Consistency - Maintain your brand experience across all touchpoints
  • Data Insights - Track engagement and optimize content performance
  • Scalability - Create multiple Streams for different audiences or campaigns

Getting Started​

Ready to create your first Stream? Here's what you'll need:

  1. Content - Have your media ready (videos, images, articles)
  2. Strategy - Know your audience and goals
  3. Structure - Plan how you want to organize your content

What's Next?​

Streams are the foundation of the Streams Platform - master them to unlock the full potential of your content strategy.