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Creating and Managing Ads

This guide walks you through the complete process of creating and managing ads on the Streams Platform, from individual ad creation to building full campaigns.

Creating an Ad​

  1. Navigate to Ads Manager
  2. Click the Create Ad button
  3. Enter an Internal Name for your ad (this will only be visible to you)
  4. Select an Ad Type:
    • For this guide, we'll choose Banner Responsive for websites

Configure what your end users will see:

  • Title: Enter a compelling headline
  • Description: Add supporting text that explains your offer
  • Image: Upload a visually appealing image (recommended dimensions: 1200×628 pixels)
  • Call to Action Text: Text displayed on your button (e.g., "Learn More", "Shop Now")
  • Destination URL: Where users will go when they click your ad
  1. Review your ad settings
  2. Click Publish to make your ad available for placement

Creating an Ad Placement​

After creating your ad, you need to define where it will appear:

  1. Navigate to Ad Placements

  2. Click Create Placement

  3. Configure the following parameters:

    • Name: Give your placement a descriptive name (e.g., "Homepage Banner Top")
    • Status: Set to "Active" to enable the placement
    • Channel: Select the website project from Web Studio where this ad will appear
    • Type: Choose "Banner Responsive" for regular website ads

  4. Click Create to save your placement

Creating an Ad Group​

Ad groups help you organize multiple ads that share the same placement:

  1. Navigate to Ad Groups

  2. Click Create Ad Group

  3. Configure the following:

    • Name: Give your group a descriptive name
    • Status: Set to "Active" to enable the group
    • Placement: Select the placement you created earlier
    • Ads: Use multi-select to choose which ads to include in this group

  4. Click Create to save your ad group

Creating an Ad Campaign​

Finally, organize your ad groups into campaigns:

  1. Navigate to Ad Campaigns

  2. Click Create Campaign

  3. Configure the following:

    • Name: Give your campaign a descriptive name
    • Ad Groups: Select the ad groups to include in this campaign
    • Status: Set to "Active" to enable the campaign
    • From Date: Select when the campaign should start
    • To Date: Select when the campaign should end

  4. Click Create to launch your campaign

Managing Your Ads​

After creating your ads, you can:

  • Monitor performance by viewing metrics in each section of Ads Manager
  • Edit settings by selecting any item and clicking the edit button
  • Pause or resume ads, groups or campaigns by changing their status

Best Practices​

  • Use descriptive names that help you quickly identify your ads, placements, groups, and campaigns
  • Start with a test campaign to ensure everything is working as expected
  • Regularly review performance to optimize your ads
  • Update creative content periodically to prevent ad fatigue