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Ad Formats and Types

The Streams Platform supports multiple ad formats to help you effectively promote your content and offerings across different channels.

Banner ads are traditional display advertisements that appear on websites and landing pages.

Ideal for websites with variable layouts, these ads adapt to different screen sizes and device types.

Specifications:

  • Automatically resizes to fit the container
  • Maintains aspect ratio across devices
  • Best for general website promotion

Configuration Options:

  • Title: Main headline (50 characters max)
  • Description: Supporting text (150 characters max)
  • Image: High-quality visual (recommended 1200×628 pixels)
  • Call to Action: Button text
  • Destination URL: Where users are directed upon clicking

Media Page Promotion​

These ads appear alongside or within your media content pages.

Specifications:

  • Integrates directly with your media pages
  • Native appearance that matches your content style
  • Contextual relevance to the surrounding content

Configuration Options:

  • Title: Promotion headline
  • Description: Contextual information
  • Image/Thumbnail: Visual element
  • Related Content: Link to other content
  • Call to Action: Customizable action prompt

Story Ads (9:16 Video)​

Full-screen vertical video ads designed for immersive viewing experiences.

Specifications:

  • 9:16 aspect ratio (vertical)
  • Full-screen takeover
  • Video-based content
  • Best for engaging, attention-grabbing promotions

Configuration Options:

  • Video Upload: 9:16 aspect ratio video file
  • Headline: Overlaid text (optional)
  • Call to Action: Button text and destination
  • Duration: Length of video display

Choosing the Right Ad Format​

Consider these factors when selecting an ad type:

  1. Placement Context: Match your ad format to where it will appear
  2. Content Type: Align with the surrounding content style
  3. Campaign Objective: Different formats work better for awareness vs. conversion
  4. Target Audience: Consider how your audience typically consumes content
  5. Available Assets: Choose formats that work with your existing creative resources